Service Deployment Case Study: goMARTI in Grand Rapids, Minnesota

Read our case study about our service deployment in Grand Rapids, Minnesota. This service provides accessible, on-demand transportation in a rural community and connects aging and limited-mobility residents to local destinations year-round.

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About goMARTI

Like many smaller communities, access to transportation was identified as one of the biggest obstacles facing residents of Grand Rapids. Due to harsh winter weather and an aging population, having a reliable on-demand transit option allows people in the community to stay safe, connected and independent.

The goMARTI deployment covers 35+ miles of roadway service and includes 70+ pick-up and drop-off points using May Mobility’s fleet of five autonomous vehicles, including three wheelchair-accessible, ADA-compliant vehicles. Riders simply request a free ride at a pickup location indicated on the May Mobility mobile app (with Apple & Google Play) or by calling 211 locally throughout most of the week and weekend during operational hours.

This on-demand program is brought in partnership with the Minnesota Department of Transportation, City of Grand Rapids, The PLUM Catalyst, Department of Iron Range Resources & Rehabilitation, Itasca County, Via, University of Minnesota, Arrowhead Transit, and Mobility Mania, among others.

Service Details

Date Launched
September 2022

Routing Model
The routing model for this deployment is point-to-point/dynamically routed.

Target Riders

  • Seniors
  • Everyday citizens
  • People with limited mobility options

Partners

  • The City of Grand Rapids
  • Via
  • Minnesota Department of Transportation
  • The Plum Catalyst
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goMARTI performance at a glance

  • 161,000+ miles driven
  • 91% repeat ridership
  • 5/5 rider approval rating
  • 8,800+ rides requested

goMARTI Featured in BBC StoryWorks Documentary: Technology's Golden Age

goMARTI has quickly become a valuable part of the Grand Rapids community. The positive impact of the program was featured in a BBC StoryWorks documentary about Technology’s Golden Age, highlighting how important it has become for residents who require ADA- accessible transportation.

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